TVLowCost UK

Andrew Mitchell

Known to Jean-Paul for some years and having established Senioragency in London, Andrew set up the London end of the expanding TVLowCost network in Oct 05. He too is a great believer in its high potential – especially for Challenger Brands, his forte for 14 years at his own previous agency founded in 1990: Mitchell Patterson Grime Mitchell.

Andrew now has over 40 years’ experience in marketing and communications. With two Degrees from Glasgow [Hotel & Catering Management and Marketing Hons], after working as a Chef in The Ritz Piccadilly he joined the small Grey Advertising agency in ’74 … moved to the larger Y&R in ’78 … the fast-growing Publicis in ’83 … and then started his own Mitchell Patterson Grime Mitchell/MPGM agency in ’90 with 3 close friends. In ’04, the 4 Partners wanted to move on in their respective lives, and happily so. They sold the agency with its 5 specialist companies to their respective managements and another agency. Each is now embarked on new challenges.

Going back in time, if Grey was all about learning the advertising ropes on John West, ICI, BAT and Timex, Y&R was about consolidation as Account Director on big accounts – P&G, Cadbury, Richardson-Vicks and Heinz. His move to Publicis gave him Senior Management and Group experience as Group Vice Chairman of 9 companies. He has now worked on over 200 Companies, 240 brands, 400 TV campaigns and on some 120 pitches. All experience was then combined in ’90 as he successfully launched MPGM. Its focus was on Challenger Brands and providing New Insights to secondary brands, all being heavily out-gunned by their competitors and so needing superior strategic and creative firepower in response. Finally, and with broad International brands experience by this time, MPGM joined Interpartners in ’96 – Europe’s largest 34-strong independent agency network – where Andrew took the No. 2 role to the Chairman. His sole focus now is ensuring TVLowCost’s success in the UK.

E-mail : mitchell@tvlowcost.com Office: +44 (0)20 88473776 or mobile : +44 (0) 7989 839927.

TVLowCost International

Jean-Paul Tréguer, CEO and Founder

Born ’55, graduated in ’78 from the French Business University EDHEC, Jean-Paul Tréguer is the originator of the TVLowCost concept, first launched in Paris in Oct ’04 It was an immediate hit in the market. This success encouraged him to expand this brave and « revolutionary » approach into other countries quickly to benefit other advertisers.

The French TVLowCost operation gained 57 TV Clients in its first 4 years. In France, it is now the leading Daytime TV Airtime buyer with more than 50000 spots/year on National TV Channels!
Jean-Paul is also the co-author of a book – « Low Cost Attitude » – which describes the method and philosophy of the successful « Low-cost » concept in business today.

Jean-Paul has spent his whole career in Advertising Agencies – Kenyon & Eckardt and Saatchi & Saatchi. He founded his own agency, MGTB in ’82 which then merged with Ayer Worldwide in ’87. He then became a member of the Ayer International Board of Directors based in NY. After selling his first agency to EuroRSCG, he launched Senioragency in May ’95, establishing the 1st International Agency Network dedicated to Baby-Boomers and 50+ Consumers. Today, the network is in 10 countries.

His involvement in marketing to mature consumers started in ’89 after a trip to the US. He created the Senior Academy in ’92, the first European specialist focussing on 50+ Consumers. He is also the author of the first two marketing books ever written in Europe on that target: « Le Senior Marketing » (published in ’94 and a 4th version issued in ’05) plus then « 18 Golden Rules to attract Senior consumers » in ’96.

In ’02, Jean-Paul published « 50+ Marketing » in English with Palgrave/MacMillan which sold in 30 countries. He’s also well known as an International expert in Generational Marketing and is often invited to give talks to Seminars and Conferences. Since ’97, he has continued to expand Senioragency, the first International Agency Network dedicated to 50+ Consumers in parallel with the TVLowCost Network.

E-mail : treguer@tvlowcost.com + 33 (0) 6 08 21 03 98

TVLowCost France

Rodolphe Muller, General Manager and Creative Director

Born ’74, Rodolphe MULLER graduated with a Masters in Marketing from the Sorbonne. A father of two sons, has now worked many years in Jean-Paul Tréguer’s various Teams and gained a comprehensive knowledge of business and marketing, communications and TV Campaigns. He now manages the main Clients in TVLowCost France.

During his career, he has already been responsible for hundreds of TV commercials. As part of Senioragency too, he made a huge contribution to its separate success following its May ’95 launch. On the marketing side, Rodolphe was always drawn to the high potential 50+ Consumer market so his key role as Account Director at Senioragency Paris steadily increased. He also helped launch the first e-magazine for 45+ in March ’00.

He has advised many big companies such as Accor, AGF, Axa, Beiersdorf, CCF, Danone, Europ Assistance, Procter & Gamble, Médéric, Nouvelles-Frontières, L’Oréal Paris, Peugeot … helping them develop their strategies for Baby Boomers and 50+ Consumers on the internet. He regularly hosts Marketing Seminars for Companies and Universities too.

E-mail : muller@tvlowcost.com or mobile : +33 (0)6 33 77 99 39

TVLowCost Belgium

Jean-Marc Segati, CEO

Born ’65, Jean-Marc has spent 18 years in advertising. First as Account Executive for Saatchi & Saatchi, he worked for such major brands as IBM, Beiersdorf and Nabisco.

Then Account Manager on Hertz Europe, UAB, BMW and Vichy before joining Grey Belgium to establish Grey Direct. Then Account Director and European Co-ordinator on BP and BAT, with several major Clients won locally (Delhaize, Mitsubishi) and Internationally (SAS, Skoda).

He moved in ’95 to main Grey as Business Director and in ’97 then launched Senioragency in Belgium, a new concept and soon to be a great success as an independant company. A logical evolution for Jean-Marc following Senioragency was creating Nextage, a multi-segment global agency with a primary aim of helping advertisers deal with new audiences. Now a Strategic Consultant for various leading companies (Unilever, Coca-Cola, AXA) and a reknowned expert of generational marketing, he is focussed on finding New Business Solutions for his Clients.

TVLowCost is to date the most innovative of them. Launched in Nov ’04 just after France, TVLC Belgium has enjoyed steady growth and now handles a broad portfolio of TV Clients.

E-mail : segati@tvlowcost.com or mobile : +32 477 37 73 64

TVLowCost Bulgaria

TVLowCost Bulgaria

Also running one of Bulgaria’s leading communications agencies – Interpartners (advertising and PR) – Katya established TVLowCost Bulgaria in Sept 2011. Her 17 years’ experience covers both many local and International clients like Suzuki, Intersport, Deichman, Billa and GSK.

With a marketing background from the University of National and World Economy in Sofia and a post-graduate in PR from London Business School, Katya is a member of the Board of The Bulgarian Association of Communications’ Agencies and the Bulgarian PR Association.

Email: Katya.dimitrova@interpartners.bg and mobile: +359 888 80 43 45

Krassimir Dimitrov, New Business Director

Following a career in leading TV stations bTV, Nova Television and ProBG, Krassimir’s natural skills are for New Business and selling media to both International and domestic clients. After solid sales experience in media, he launched his own media company but then – on hearing of the new TVLowCost challenge – decided to join the venture in August 2011.

Krassimir has an educational background in Engineering with a post-graduate in MarCom.

Email: k.dimitrov@tvlowcost.bg and mobile:+359 887 10 60 21

Dressislava Vladova, Client Service Director

With a strong background in media and TV, Dessislava is highly experienced in Client Services.

Dessislava has a Masters Degree in PR from the University of Sofia and a Bachelors Degree in Trade Management too.

Email: d.vladova@tvlowcost.bg and mobile: +359 886 30 17 21

TVLowCost New Zealand

Chris Schultz, Director

Chris Schultz has been both sides of the fence – brand marketing and advertising.

He has 14 yrs’ brand marketing experience in NZ and the UK in the Wine Industry with Mildara Blass and Glengarry, and with FMCG company Griffins Foods managing the ETA brand.

Chris is also Managing Director of Senioragency New Zealand, TVLowCost’s sister agency. His experience in tapping into baby boomers and seniors is unrivalled in New Zealand.

E-mail : schultz@tvlowcost.com or mobile : +64 9 309 4080

Simon Healy, Managing Director

Simon’s been in the New Zealand ad industry for 25 yrs. He set up Spawn Advertising, a boutique Auckland ad agency in ’99. He has held roles of Group Account Director at M&C Saatchi and prior to that, Group Account Director at Saatchi & Saatchi, Auckland.

He has worked across most categories from Airlines to FMCG brands. Simon’s years of experience in developing ad campaigns sets a solid foundation for TVLowCost New Zealand.

E-mail : simon@tvlowcost.co.nz or mobile : +6421398333

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