30/01/2012
10 tangible reasons to appoint TVLowCost
10 tangible reasons to appoint TVLowCost.
View our 10 reasons in a slide show here .
News
19/01/2012
New TV for Rolo after 25 years' absence
4 commercials...
This iconic brand's first TV for 25 years brings back its famous "Do you love anyone enough to give them your last Rolo?" line. Launching in Sept '11, a brand new Chocolate Biscuit variant.
16/01/2012
TVLowCost’s 10 Advertising INSIGHTS for Successful Challenger Brands
The truth: Challenger Brands on small budgets need unfair competitive advantages to survive today, let alone grow.
View our 10 Challenger Brand Insights in a slide show here .
16/01/2012
Another new country in the Network : SPAIN ! “Ole !”
TVLowCost Espana launched in Sept 08.
As elsewhere, it is pioneering our new "Low-cost" approach to TV advertising.
And enabling smaller but deserving Challenger Brands to gain from the extra Impact and Persuasion that...
16/01/2012
“NO, NO, NO, NO…”
Advertisers, what you typically hear from your traditional “high-cost” ad agencies ... is NOT true anymore.
NO ... being seen on National TV Channels does not necessarily demand vastly expensive Terrestrial Peak time. TVLowCost...
16/01/2012
Our “Last 60 minute theory”
Hitting consumers with TV just before shopping with tightly-targeted "rifled" spots is far more cost-effective and affordable than over-priced Terrestrial Peak-only schedules.
This tangible “proximity to purchase” will also...
16/01/2012
TVLowCost invades Sweden
In June 08, TVLowCost was established for the Scandinavian countries, based in Stockholm.
The agency is managed by two marketing and creative executives TOBY DETTER and HAKAN VITESTAM.
Both have worked many years for...
16/01/2012
“Half the money I spend on advertising is wasted, the trouble is I don’t know which half”
If like John Wanamaker you have this feeling, it’s time to come and see us! John Wanamaker was an innovator, a merchandising and advertising genius owning Department Stores in the USA at the end of 19th century.
This issue seems...
16/01/2012
TVLowCost makes TV advertising affordable in 10 countries
TVLowCost is already present in 10 countries - all subsidiaries launched by local entrepreneurs with 25+ yrs' experience.
Everyone owns 65% of the capital with the French Holdings Company owning the remaining 35%.
This...
16/01/2012
With TVLowCost, TV advertising becomes affordable !
TVLowCost believes in quality and not in cheap TV advertising. Big simple Creative Ideas from well thought-through Strategies, well-produced ... but all crafted to SELL too. We demonstrate every day in now 10 countries that "Low-cost" does...
