New Sudocrem TV Campaign !

As brand leader in Nappy Rash creams, a first TV campaign for a decade or more from Forest Laboratories. One 20" for the main brand but then 2 x 10" Extended Usage spots: one for Cuts and Grazes and the other for Sunburn.
Results? +24% Sales with +40% growth in Ex-Factory. Payback after their first TV burst too [as did Milton Sterilising]. Never looked back since. If the test of true efficacy also relates to Clients re-booking, Sudocrem shouts loudly: 4th Burst started Mar 09, on a steep budget increase too.
TV Campaigns