TEST THE UK'S BEST VALUE ALL-IN TV PACKAGES: 4 available.

REMARKABLE, IRREFUTABLE, CONSISTENT RESULTS!

TVLowCost’s 10 RULES for Successful Challenger Brands

1. BREAK FREE … seriously out-gunned by competitors in marcoms spend and  vulnerable to adverse Trade manipulations, Challenger Brands [CB’s] get trapped. Profiles too low and left clinging on to shifting Distribution, they often then spend too much of their limited funds on ATL/other integrated activities that “tread water” only. Not good enough; get out of there!

2. WORK HARDER … when the going gets tough, the tough get going, right? In or out of recession, CB’s must toughen up and out-think, out-smart, out-manoeuvre key competition. On every level. Doing what the competition does with less spend doesn’t get anywhere. Raise Saliency by being ubiquitous.

Campbell's V8 Juices !

 4 commercials...

With recession, Summer08 saw Premium Juices crash -30%. Huge swing to O/L. Health Juices dived -38%. Our Have you had your daily V8 pit-stop? TV protected V8 with only -5%. Equiv to +33% gain. Even in tough times, we deliver.

TV Campaigns

Primula TV Campaign !

4 commercials... first TV ever, new Dec08 Campaign. Cheesiest Spread you can Squeeze idea where Primula's TASTE is so-o delicious you'll totally forget yourself! Results?Sales +27%. Ex-Factory +20%, +50%, +40%. Burst2/May09: +25%. Factory Shift from 12hr/5day to 24/7! TVLC awarded 2nd project to launch New Deli Range. TV Campaign of 5x10" started Oct09 ...

TV Campaigns

New Sudocrem TV Campaign !

As brand leader in Nappy Rash creams, a first TV campaign for a decade or more from Forest Laboratories. One 20" for the main brand but then 2 x 10" Extended Usage spots: one for Cuts and Grazes and the other for Sunburn.

Results? +24% Sales with +40% growth in Ex-Factory. Payback after their first TV burst too [as did Milton Sterilising]. Never looked back since. If the test of true efficacy also relates to Clients re-booking, Sudocrem shouts loudly: 4th Burst started Mar 09, on a steep budget increase too.

TV Campaigns

LoSalt TV Campaign !

TV Campaigns

International Clients !

New Milton TV Campaign !

4 commercials... last TV advertised 15 years ago, Milton needs to   rebuild  Awareness for it's Sterilising Range, feature new products, educate new Mums and contemporarise its Image.

Any traditional ad agency would have charged £200k -  £250k alone for the 3-locations Shoot ... with everything else then on top. And not forgetting 6 months fees.

Results? Sales +30% with +40% gains in Distribution. Now  had 2 Bursts plus one International.

With TVLowCost, TV advertising becomes affordable ! 

TVLowCost believes in quality and not in cheap TV advertising. Big simple Creative Ideas from well thought-through Strategies, well-produced ... but all crafted to SELL too. We demonstrate every day in now 12 countries that "Low-cost" does not mean poor quality.
Watch our TV ads and you will discover that TVLowCost gives you more for less! Example, have a look at our BRET'S POTATO CHIPS TV saga from France : 9 high impact 10'' TV commercials shot on ONE day. Simple, clear, direct and very efficient. Well-branded too [now that's refreshing]!

TVLowCost accelerates!

Our group opened its 10th subsidiary in July 08 : TVLowCost USA, based in New York and managed by JIM LURIE.
The American agency, which now employs 10 people, adopted the same aim of  "At last, making TV advertising AFFORDABLE" for smaller Challenger Brands in the US. 

Since starting up originally in France in Oct 04, the TVLowCost Network priorised International and has now opened subsidiaries in Belgium, Germany, UK, Italy, Spain, Sweden, Canada, Australia, New Zealand, the US ... and shortly No.12 in Portugal. where they meet the same success.