10 tangible Reasons to appoint TVLowCost
Waiting for Inspiration?
“My once famous brand is stuck on a small budget, going backwards. Somehow we must change up a gear…”
“Dream scenario: TV advertising. But who genuinely delivers a fast comprehensive, low-cost and AFFORDABLE All-In TV package?”
Affordable TV Advertising
Familiar feeling, as a marketer: all trussed up? With 90% of all consumer goods sold through the Big 8 Multiples today, unstocked brands face oblivion. ONLY TV advertising wins their interest, respect, support. Fact.
No other medium comes close to TV’s IMPACT, AWARENESS and PERSUASION. And all successful brands have needed TV, which still delivers best ROI today. Bar none.
One senior, specialist ad agency alone focuses solely on small-budget Challenger Brands’ needs. And has pioneered remarkable low-cost All-in TV Packages, delivering equally remarkable results.
Tight, hand-picked top team of 30+ year veterans with specialist TV and Challenger Brand expertise. Best on your side rather than against, we’d advise.
All disciplines: management, planning, creative, research, TV production and media planning/buying.
Contracted to deliver First Class Servicing but at low-cost rates. No nonsense. On-air 10-12 weeks from Brief.
UK’s BEAT VALUE TELEWWWISION OFFLINE/ONLINE PACKS
YES … More for Less. Larger Clients take some convincing vs usual « high-cost » agency costs but take comfort from recent projects coming from Sanofi, Nestle, Typhoo, Cadbury and Unilever. All with their own small brands.
UNBEATABLE LOW-COST TV SHOOTS.
EVERY £1 = £4 VALUE
Our unique cocktail of disciplines converts every £1 into £4 of impact. From planning and creativity to TV production and media achievement. Traditional media buying would need 4x our spend to match our results. Latest Millward Brown prove our scores equalled brands with 4x spend.
RESULTS BEYOND BEST EXPECTATIONS.
After 9 years, a remarkable set of average results from small spends. Consistent results with payback; most brands settle to 3 bursts pa. We [RE-] IGNITE brands cost effectively, punching 4x above weight.
THE TRADE ON-SIDE!
Through TV, direct gains of +25-52% Distribution. Big difference. Consumer pull-through then boosts sales on broader base. Brands benefit from fewer promos, price rises and added profits.
PROOF OF EFFICACY
Clients returning for follow-up TV bursts after payback because it pays them to do so. So take comfort in:
Primula: 10 bursts in 3 years.
Sudocrem: 6 bursts.
Milton: 4 bursts.
Mudd: 2 bursts.
Eurax: 3 bursts.
TV works with TVLowCost!
Tricky choice. A complete blank-sheet to airdate TV campaign with average of 4 TV commercials, including 2 stages of Research, Clearcast, full TV Shoot/Edits, running costs AND a Nat TV Schedule … all for £275k complete. Or £420k elsewhere plus airtime costs? Your choice!
IN BEST COMPANY
From small brand in smaller companies…
To smaller brands in global Companies…
Latest Clients now include Muller, Cadbury and even Unilever.
ClIENTS WIN ALL WAYS
Spare us 1 hour for a tangible, results-focused presentation that explains just how we deliver seemingly the impossible?
Call Andrew Mitchell. Office: 020 8847 3776, Mobile:07989 839927