The truth: Challenger Brands on small budgets need unfair competitive advantages to survive today, let alone grow.

This iconic brand's first TV for 25 years brings back its famous "Do you love anyone enough to give them your last Rolo?" line.

New, contemporary TV for this famous 1903 tea brand using Ben Fogle as lead.

First-ever TV helped re-ignite this aged declining brand in '10 and '11 with 2 TV bursts so far.

Nearly 3 years and 9 bursts on, a total turnaround for this ageing 1926 brand.

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